Real world case studies

AncestryDNA® Origins

AncestryDNA® Origins

A redesign of the flagship AncestryDNA® Origins feature that increased paid subscribers, conversion, winbacks, and more.

Ancestry® Discover Feed

Ancestry® Discover Feed

The design of a new set of content features in the Ancestry® app that increased engagement and shareouts.

Ancestry® Social features

Ancestry® Social features

The design of likes, comments, and notifications features in the Ancestry® app, which increased media uploads and unique uploaders.

Dribbble and concepts

Pixel art Fantasy Football New League share concept

Pixel art Fantasy Football New League share concept

Running pace beats-per-minute music player

Running pace beats-per-minute music player

404 Error page concept

404 Error page concept

Chatbot attribute selector wheel concept

Chatbot attribute selector wheel concept

Watchparty app friend profile concept

Watchparty app friend profile concept

Productivity timer app icon concept

Productivity timer app icon concept

Inflation calculator concept

Inflation calculator concept

Wallpaper company landing page concept

Wallpaper company landing page concept

Thriftbooks + The Ezra Klein Show content section concept

Thriftbooks + The Ezra Klein Show content section concept

Film photo zine logo concept

Film photo zine logo concept

Film photo zine landing page concept

Film photo zine landing page concept